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Marketing Capability Services

Change Management

Need to make changes your team will commit to?

Planning new ways to work is one thing. Making change “stick” is another. We have years of experience of engaging teams and stakeholders and working with them so they can understand, help create and commit to new working methods.
Find out more about a technology-led to consumer led marketing change programme.
Read about how we developed a comprehensive Marketing Excellence programme.
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Process Management

Need to do the basics better?

Core processes include “making and managing the things we sell” and “looking after customers throughout their time with us”. These are processes that cut across teams and functions and require many different skills and systems. We can help you articulate your core processes and help your team understand the part they play in the big picture.
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Skill-building workshops

Need to fill the skill gap?

If you’re changing the way you do marketing, you may spot skill gaps – in your own team, in other parts of the business or in suppliers. We can help you plug those gaps with hands-on skill-building workshops.
Read about how we raised insight skills amongst a team of performance analysts.
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Toolkits and frameworks

Looking for marketing tools that work?

Simple tools, icons and pictures, high-level processes: these all go a long way to building a common language and common understanding of “how our business works” and how each role contributes to the whole. We develop toolkits for marketing disciplines, from insight generation and action planning to proposition development, segment planning and lead generation.
Here's how we raised confidence amongst the new-business development team for one client.
Read about how our marketing toolkits helped to upskill a global marketing function.
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